From the Focus Group
During 2015, Pathway Posters were introduced to five Focus Groups. Each person in attendance was given a choice of ONE poster (of any kind) in return for their feedback which would be used in the development of our creative process. They provided excellent input, comments and critiques. From their feedback, we chose the words to describe our product. Some feedback is below:
Hanging above our key rack is the poster that reads, “Don’t let what you CAN’T DO stop you from doing what you CAN DO!” (from “Inspirational & Motivational”) We see the powerful words every time we reach for our keys, and we walk out the door with a tremendous boost of confidence and a sense of accomplishment.
The “Waterfall” was an easy choice for me. It’s on my little boy’s playroom wall. I know he is facing a lot of twists and turns and rocky paths in his life, but this poster (from “Inspirational & Motivational”) will be a positive reminder for him to look for each one to bring a different adventure and a new hope.
I love “Journey” (from “Testaments & Tributes”) It changed my life! Way more than a typical biography, it caused me to address my inner thoughts and analyze my deepest feelings. Filling out this ‘testament’ forced me to face up to some bad decisions that left me with painful regrets. And looking back over all the opportunities I threw away have opened my eyes to mistakes I won’t make again. Working on the “Journey” poster helped me to reflect on what I’ve done with my life and what I still need to do. It helped me to focus on what truly matters – and what does not. This poster is so personal, that I call it a ‘tangible expression’ of myself that will exist after I’m gone.
We chose “Welcome Baby” (from “Certificates & Awards”) at the perfect time! My niece was born 2 days later, and the nursing staff stamped her little footprints on the adorable birth certificate in the “first few minutes of her life”. No doubt Kamara will consider this a priceless gift from her aunt & uncle and cherish it till the end of her life. My husband and I could not have found a more meaningful gift!
Strong & Durable
I first noticed the durability of Pathway Posters compared to the average posters I purchased in the past. Having just bought several large movie posters online for my teenage son, I remember they were so thin and flimsy, that they bent and wrinkled just trying to hang them. The Pathway Posters are very thick and strong. Easy to work with. No bends, tears or wrinkles. His poster is “Create in Me a Pure Heart” (from “Scriptural & Spiritual”).
My child has “Be Yourself” (from “Inspirational & Motivational”) hanging in her locker at school. She said it fits perfectly in the locker and gives her confidence to stay true to who she is. So for me 11×17 and 13×19 are the perfect sizes for a school locker.
Practical & Useful
I’m crazy about the “Birthday Bee” (from “Milestones & Mementos”). It’s tacked inside my pantry door and reminds me of the upcoming birthdays. A larger poster wouldn’t fit in my pantry. So I like the convenient size but I also like that it’s practical and useful.
It’s becoming more and more difficult to find a meaningful gift. All of the Ornamental Documents are meaningful. We chose “My Family Fence” (from “Milestones & Mementos”). So our little girl painted our family on the “Family Fence” and it’s hung in our hallway with other important paintings. It’s a darling sketch of her dad and me, her two brothers sitting around a campfire watching her pet our dog. Her perception of us and our family outing shows her happiness. This is a treasure that we’ll cherish forever!
Therapeutic & Healing
No lie! Writing the “Letter to My Mother” (from the “Testaments & Tributes”) was therapy to me. It took some time and it caused a lot of tears, but I said things in the letter that I would have never been able to say to her face. That letter opened the door to deep communication between us, and because of it, we’ve healed some wounds. I am thankful for the opportunity to work on this project, for I know “hearts are sometimes broken because words are left unspoken”. Because of this letter, our relationship is mended.